Saturday, September 11, 2010

TOMS: Reason #290,390,698 why Uruguay is Awesome

TOMS shoes. One of my favorite companies/causes on planet earth. I'm a fan to say the least. I learned some interesting history behind TOMS yesterday that made me love this country all the more.
The design of TOMS shoes originates from a popular shoe design from the Argentina/Uruguay area called alpargatas. Alpargatas were well known in the area wayyy before TOMS and look very similar. When Blake, the founder of TOMS, traveled through Argentina in 2006, he saw that the children had no shoes to wear and, therefore, designed his company's shoes after the shoes from that region.
So not only can Uruguay boast of its amazing food, beaches, and coffee, they can also boast of having the original design for TOMS! Best yet, the TOMS famous sky blue and white striped logo/flag looks strikingly similar to the Uruguayan and Argentine flags. Coincidence? No way.

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